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1 to 10 of 42 Results
Nov 19, 2024 - Investigadores CUC
Contreras-Velásquez, Julio César; Vélez Saldarriaga, Gloria Liliana; Riaño-Garzon, Manuel; Londoño Arias, José Alban; Rodríguez-Díaz, Angelica-Maria; García-Navarro, Jorge Isaac; González Parias, Carlos Hernán, 2024, "Purchase behavior by region in distributor channel in Colombia", https://doi.org/10.57924/A9GSKC, Papyrus, V1
The article analyzes the purchasing behavior of the distributor channel by region, taking into account the sales volume and the sizing curve.
Nov 19, 2024 - Investigadores CUC
Contreras-Velásquez, Julio César; Riaño-Garzon, Manuel; Londoño Arias, José Alban; Hernández-Ramírez, Jose; Puente Castro, Raquel; González Parias, Carlos Hernán, 2024, "Low-income consumer behavior: A literature review", https://doi.org/10.57924/WCFDBP, Papyrus, V1
The objective of this literature review is to present the theoretical bases to describe, analyze, and interpret the factors associated with the behavior of low-income consumers.
Adobe PDF - 53.1 KB - MD5: ba8dbe11bbac15486213f27c4a192808
Nov 19, 2024 - Investigadores CUC
Contreras-Velásquez, Julio César; Riaño-Garzon, Manuel; Londoño Arias, José Alban; Espinosa-Castro, Jhon-Franklin; García-Navarro, Jorge Isaac; González Parias,Carlos Hernán, 2024, "Access to ICT services in houses at the base of the pyramid in Venezuela", https://doi.org/10.57924/GFCESR, Papyrus, V1
The article analyzes whether or not there is an association between the different levels of the BoP and their area of residence with the variables of access to ICT services in a region of Venezuela.
Nov 19, 2024 - Investigadores CUC
Contreras-Velásquez, Julio César; Suárez Bernal, Omaira; Londoño Arias, José Alban; Rodríguez Arenas, Luis Eduardo; García-Navarro, Jorge Isaac; González Parias, Carlos Hernán; Manosalva Sandoval, Jessica, 2024, "Access to essential utilities by the bottom of the pyramid (BOP) population in Colombia", https://doi.org/10.57924/N2KDWR, Papyrus, V1
The article analyzes whether there is an association between the different levels of the BoP and the area of residence with the variables of access to essential utilities in a region of Colombia.
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